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Firmly rooted in regional produce
In 1930, Jean Guyader created 'La Salaison GUYADER' in Landrevarzec. Since then, the business has been passed on to his children and then to his grandson, thus preserving expertise and maintaining the unique attachment to their native area.
Since 1993, when Christian Guyader bought the business from his mother, the company has expanded into many European markets including Germany, United Kingdom, Belgium, Switzerland, Spain, Holland and Austria...
Without moving from its home town the reputation of Guyader has extended far beyond Brittany and now more than 10% of its turnover is generated abroad.
All 4 generations of entrepreneurs have left their mark on a brand whose history is deeply rooted in the region.
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From meat to fish
Although the original profession of the Guyader Group is traditionally that of a meat processor, in 1989 the company diversified into seafood products, which now account for the whole of the production at the Landrévarzec site. However, the original meat products have not been abandoned as in 1998 the group bought Gueguen Meat Processors at Trégourez.
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The story continues...
The year 2000 was marked by the creation of the cannery, GROIX & NATURE, on the Isle of Groix. This traditional concern not only uses recipes which are part of the island's heritage, it is also representative of our policy of local sustainable development.
In 2004 a new entity was launched: « EURO SLICE » based at Kervignac near Lorient (56), which slices and packs cooked products. It was joined in 2006 by EUROCAKE which is devoted entirely to the production of savoury cakes and delicatessen products for the "Guyader » label.
In 2007, the group took over Elquin, based in Quintin (22) and merged its meat activity with that of Guéguen.
In 2007 the firm also extended its range of prime products with the purchase of Wilmar (Nantes) which specialises in the smoking of top-quality fish.
Late 2008: the Guyader group opened a logistics centre at Trégourez to consolidate customer service and improve the carbon footprint of the group, as part of its policy for sustainable development.
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1930
Jean Guyader opens a meat-processing factory. |
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1955
His son, Jean, joins the joins the firm. |
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1966
Construction of the Landrévarzec factory (Finistère). |
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1973
Denise Guyader, Jean?s wife, succeeds him. |
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1982
His son Christian GUYADER joins the firm. |
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1989
Diversification into seafood delicatessen products. |
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1993
Christian GUYADER buys the company. |
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1994
The seafood delicatessen pre-packed range is launched. |
Key figures
Consolidated turnover 2008:
40 M€ (including 2.5M€ from abroad)
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Staff numbers
280 employees
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Distribution circuits:
- Retail: 77%
- Catering/wholesale: 17%
- Exports: 6%
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Guyader goes to Brussels
Come and see us at our stand at the European Seafood Exhibition in Brussels on April 27th-28th-29th 2010
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Guyader has reached the final of the Seafood Prix d'Elite
Our MINI-CASSEROLES and GUYADER ORGANIC FISH SPREADS are finalists for the Seafood Prix d'Elite!
The competition is part of the famous International Seafood Fair and honours the best innovative products within the profession.
The winners will be announced in Brussels on April 27th by the panel of professional judges. Don't miss us at the European Seafood Exhibition from April 27th to 29th!
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Christmas and New Year
Discover our 2 new collections :
- Les Parenthèses Conviviales
- Les Parenthèses Gourmandes
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Taste of the Year 2010
Our Breton-style scallop terrine has been voted Taste of the Year by a panel of consumers.
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